Skylanders Outsells Barbie!
OK, so the press release said action figures and not Barbie specifically and to celebrate that Skylanders outsold “all action-figure properties” in the US and Europe, an infographic has bee released. Oh joy!
“We began something very special with Skylanders, and the magic of bringing toys to life through a video game,” said Eric Hirshberg, CEO, Activision Publishing. “But it’s not just about the game. We know the toys have to be just as creative and imaginative as the kids that play with them, and that’s why we’re so excited to bring even more innovations to this genre when Skylanders SWAP Force™ comes out in October.”