I thought I wouldn’t have anything to blog about today, but I need to get this off my chest. What a total fucking waste of £400,000. What complete moron commissioned some over-priced twat to design the logo? Fucking Hell! Give me £1000 and I’ll design something better, in fact, I’ll get my daughters to do one, it’ll be 10x better and won’t give people epileptic fits.
Prof Harding is an expert in clinical neuro-physiology and he designed a test which all moving adverts need to undergo to check they will not trigger a reaction in people with epilepsy.
He told BBC London 94.9FM: “It fails the Harding FPA machine test which is the machine the television industry uses to test images.
“And so it does not comply with Ofcom guidelines and is in contravention of them.”
I don’t normally have a little rant like this, but when so much money has gone into producing so much shit, it tends to annoy me. Like in my local town where they’ve built ‘something’ that’s already cost millions and is still yet to open, another waste of money that will fail. Seb Coe can shove his ‘brand’ where it came from, the public don’t like it and no amount of attempts at trying to convince us is going to change that fact, here is what people think of the logo…
And that didn’t cost £400,000 to create either.