The LEGO Group has probably realised that there aren’t as many people playing LEGO Universe as there should be, leading to revenue possibly not being as fruitful as it should be, so they do the obvious thing and make it free to play.
“The LEGO Group remains committed to success in the digital space and to LEGO Universe,” said Jesper Vilstrup, Vice President, the LEGO Group. “We see LEGO Universe as a key element for our digital play division, and are adjusting the business model to make the game more accessible to players, without the immediate obligation to purchase or subscribe.”
What do you get for free? Not a lot of content, two adventure zones and one player property area to build your masterpiece, meaning that anyone that gets sucked into it for too long will need to pay the monthly subscription if they want to access everything. Those are the only options at the moment, free or fully paid up member, there isn’t a micro-transation option yet and they’re not saying there will or won’t be, so it’s a distinct possibility.
A benefit of it becoming free to play is that you won’t have to buy the game, just download a digital copy of it and away you go and a benefit of it being a digital download is that it’s easier to keep updated and add new features whenever they want. If you do decide to become a member, you gain access to 15+ robust adventure zones and instances as well as 5+ property worlds and then there are expansions such as a tonne of Ninjago content coming later this year and competitions and community events.
You to wait until August for LEGO Universe to become free to play, so keep up with all the info at www.LEGOuniverse.com.