LEGO Opens Universe For All

The LEGO Group has probably realised that there aren’t as many people playing LEGO Universe as there should be, leading to revenue possibly not being as fruitful as it should be, so they do the obvious thing and make it free to play. “The LEGO Group remains committed to success in the digital space and to LEGO Universe,” said Jesper Vilstrup, Vice President, the LEGO Group. “We see LEGO Universe as a key element for our digital play division, and are adjusting the business model to make the game more…

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