Mattel Play Longer With THQ

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A deal between THQ and Mattel will see more games geared towards kids being developed, so that girlies can look forward to more Barbie and Polly Pocket while the lads will go wild for more Hot Wheels and Masters of the Universe.
The deal covers pretty much all platforms including Xbox Live Arcade, Playstation Network, Nintendo WiiWare Network and also THQ’s very own uDraw GameTablet which is an innovative new accessory launched just before Xmas and allows for a different way to play.

“We are excited to work hand-in-hand with the world’s No. 1 toy company to bring a new level of entertainment to its already incredibly popular brands,” said Martin Good, THQ’s Executive Vice President of Kids, Family and Casual Games. “As we have shown with the combination of uDrawTM and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel. Through video games, we can build on some of the most famous and classic toy properties in the world, as well as unlock the entertainment potential of the newest creations from Mattel.”

THQ and El Segundo, Calif.-based Mattel are already in the development stage on multiple games, the first of which are scheduled for release next holiday season. Details of these titles will be formally announced in the coming months.

“Mattel is synonymous with play and as such we continually seek creative opportunities to generate new ways to play with our brands,” said Chuck Scothon, General Manager of the Mattel’s Digital Network. “Partnering with THQ extends the connection consumers have with our brands to a deeper multi-platform experience with video games for kids and family audiences.”