Mario and TAG Heuer Get Smart

Mario is to Nintendo what Sonic the Hedgehog is to SEGA, but in a twist that nobody saw coming, a Tag Heuer x Super Mario smartwatch has been announced.

Daily Goals
Mario himself is always on the move, whether he’s running and jumping, or playing sports like golf and tennis. With its watchface, which becomes livelier and more animated the more the wearer is active, this edition of the TAG Heuer Connected changes as its user makes progress, for a fun and motivating way of keeping active throughout the day.

The TAG Heuer Connected Super Mario limited-edition comes packed with exclusives, both in the digital experience it delivers, and on the watch itself.

For this limited edition, TAG Heuer’s famous Connected watchfaces have been reinterpreted with Super Mario special versions, four dials revisited to include special details associated with Super Mario.
Watch and Case
the TAG Heuer Connected Limited Edition was designed with exclusive and subtle references that will delight Super Mario fans. The bezel graduation, push buttons and crown logo were filled with Super Mario’s famous red cap’s lacquered colour, making the watch instantly stand out from the core collection.

The TAG Heuer Connected x Super Mario Limited Edition is presented in a packaging designed exclusively for this collaboration. It also comes with a travel case in Super Mario red. This edition limited to 2,000 watches will be available only in selected TAG Heuer boutiques and at www.tagheuer.com in some regions, from 15th July 2021.

Facts and figures:

Digital content:
TAG Heuer Connected watchfaces
TAG Heuer x Super Mario animated watchface*
TAG Heuer x Super Mario interface and reskins watchfaces (exclusive to the Limited Edition)

Physical characteristics:
45 mm diameter
13.5 mm thickness
Water-resistant to 5 ATM
430 mAh battery, lasts for a full day

Battery life:
One full day under normal usage conditions (20 hours with 1 hour of activity), 6 hours for sports use (GPS, heart rate and music)
Charge time: full charge in 1 hour 30 minutes at temperatures of between 15 C and 45 C

Sensors:
Heart rate monitor, compass, accelerometer, metrics and recorded activities

Data accuracy: the data and values generated or calculated by the TAG Heuer Connected smartwatch when monitoring activities are designed to provide a precise estimate of the metrics and activities
recorded. However, these data and values cannot always be 100% accurate and must not be used for purposes requiring 100% accuracy. The TAG Heuer Connected smartwatch features a heart rate monitor, but this is not a medical device and is not designed to provide medical diagnosis services or medical advice. It must not be used to diagnose, treat, cure or prevent any illness or disease.

Case:
Steel case
The screw-down caseback bears the special inscription “TAG Heuer x Super Mario Limited Edition”
Super Mario red lacquer applied to the bezel graduations Red lacquered push buttons
M symbol of Mario engraved on the crown in red lacquer

Strap:
Quick-change system
Black leather strap on red rubber
Additional perforated rubber strap in Super Mario red
Steel folding clasp engraved with M symbol of Mario

Watch with Time Face

What do you think?!